Intention Statement

My intention for my mastery journal is to showcase my progression and new skills learned throughout the Digital Media Marketing Master’s Degree program, as well as keep track of ideas and inspiration that I come across throughout the program. I currently work full time as a photographer and plan to use my degree to add a new skillset to the services I offer my clients.

I photograph mainly commercial and editorial projects, and clients will often request that I take on an unofficial creative director role for many of my photoshoots. From designing mood boards, to location scouting, to making suggestions for branding selections and social media feed content, I love the opportunity to work with each of them in a more long-term capacity than the photoshoot itself allows. This also becomes a beneficial resource for clients whose advertising agency is located out of state – consulting with them to create the perfect vision for their team remotely is one of the most gratifying parts of my job, and this program will give me the education necessary to work in this capacity more often.

Pursuing continued education in Digital Marketing will allow me to work as a creative director in a more official capacity in the future, designing not only the photographs my clients use in their advertising but their full marketing plan as well. It will take the parts of my job I enjoy most and turn them into something I will be able to use to further market myself in my profession while also growing in new directions and offering more services to my current client base. This journal will be a place I can showcase my work throughout the program, highlighting things I’ve learned and information I’d like to hold onto in the future. Thank you for visiting my mastery journal!