Mastery Reflection – Digital Marketing and the Law

This course gave me a lot to think about. It was interesting learning about a subject that can’t often be considered to have a ‘right’ or ‘wrong’ answer, and put it in the context of how I might use information on those topics to benefit clients. Copyright law is especially important to a majority of my work, as I am a commercial photographer. It helped me understand that, truthfully, some of the marketing firms I have worked with in the past were remiss in the handling of their contracts for freelance creatives. When working on projects in this field in the future, the information from this course will give me the ability to write better contracts for subcontractors or freelance workers to avoid question of copyright ownership. This will allow me to avoid copyright issues and protect my clients’ content.