Digital Storytelling – Reflection

In the Digital Storytelling course, I learned a lot about how to convey the personality of a brand. I think this is an important concept, because it is a large part of what distinguishes one brand from another. What is the brand’s voice? How do their clientele relate to the marketing message they convey? This is an important piece in creating effective marketing campaigns that are relatable to a brand’s target audience.

I learned more about my own brand’s voice in this course than I expected to. Creating a solid brand voice for my company was helpful in establishing a clearer picture of the personality I present to my clients.